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The angry Little Monsters

What does the next-generation consumer and Lady Gaga have to do with each other? Well…ask Amazon. Last week, Amazon offered a deep discount on the latest Lady Gaga album in an effort to entice...

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The value of integrating customer contact into your online marketing efforts

Companies are licking their chops to develop online marketing campaigns to take advantage social media’s ability to reach a targeted audience of engaged consumers. However, in the rush to use these...

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